News Media

As rapidly as new hair styles, latest fashion and most popular craze are being introduced into society, the forever evolvement of new communication tools are continuously being exposed within modern culture.  Media flows are able to look at the development of communication through media outlets, regarding to all new forms of media.

The new forms of news media in which I am discussing are the influence of the internet with in-porting, ex-porting and providing information to those all around the world.

Weir (2008) indicates that the world is still in the early stages of globalizing an informational economy, one where the trade in digital bits of data can be every bit as valuable as the trade in physical goods and services.

Implying that digital media is slowly becoming every bit as vital as physical services as the need for news is so demanding.

As a globe we are captivated by social networking which tends to reach more of a demographic to exploit news.  Adds popping up on most website pages, newspapers converting their hard copies into technological forms, all contribute to the globalisation of new forms of media.

Weir (2008) continues to elaborate on the possibility that in the next two years Internet use will surpass the reach of traditional media.

To a degree his visualization is increasingly correct as even seen into today’s society, most people cannot live without checking or updating their Facebook status or up loading “interesting” pictures on Twitter.  

Warren and Moore (2011-2012) have indicated that the internet has proved to be an ‘alternative’ to the major channels of media news and information.  

Again this is clearly seen within the informational website, Google, which with only on word can produce multiple answers in which a person may desire.

The internet is forever evolving increasing the information exploited to society, news media is not the same from 10 years ago and with the rapid evolvement of technology it won’t be the same 10 years from now.

                                           

Reference

-          http://www.cbsnews.com/8301-505125_162-28041725/google-myspace-facebook-lead-new-media-globalization/

-          Warren, B & Moore, C . 2011-2012, ‘Global Media Landscape’, page 8

Global Media - USA vs Aussie

Media dominants are able to express a power in which potentially sets and frames not only political agendas but also our cultural landscape.  As a nation we are very focused around the concepts of global media and continuously affected by mass media.  According to Stevens (2003) media companies play important economic and symbolic roles in most modern states. This has all to do with the flow of information and the way in which communication technologies are central around social cultures. 

What has proven to be the most leading media all over the world is a concept that can be described as ‘Americanisation’.  The United States have a very dominant affect towards other countries and highly influence the media there.  It is not hundred precent clear that all non- American audiences are influenced but the majority of audiences are engaged with ‘foreign’ programming.

Herman and Chomsky (1988) claim that only stories with a strong orientation to elite interests can pass through and receive ample media attention.  This has everything to do with which global media landscape in influenced by those with the greatest power.

The U.S have the most dominant outlets such as Time Warner Inc., Walt Disney Co-operation and News Incorporation as these are the driving force behind most Hollywood films.

As an example to express how the United States shows dominance within the media, can be clearly identified with how many Australian movies are shown within cinemas. The way in which Australian audiences have chosen to observe is through watching foreign films. The cinema industries are more likely to show American films over Australian films as this represents the dominance of American media.  Australian cultures prefer to watch and are more interested in watching these kinds of films.

As the audience we are continuously observing and choosing what and what not to take in.

Reference:

-      -    Steven, P 2003, The no-nonsense guide to the global media, New Internationalist, Oxford, pp. 37–59.

-       -    Herman, E & McChesney, 1989, The Political Economy of the Mass Media, http://www.chomsky.info/onchomsky/198901--.htm

What is Globalisation?

Can anyone really within todays forever evolving culture, society and non-stop development of technology; give a traditional description of what Globalisation is?  The term and meaning of Globalization has come so far within the last few centuries that there are multiple answers to that question.

The meaning of Globalisation depends on what group it is referring to, the context in which it is in and what kind of term it is in regards too. The general concept of Globalisation is that it is a ‘complex set of social, economic, political and cultural processes that cut across nation boundaries; increasing levels of interconnectedness that create a single social space’ (Holmes et al, 2007). Globalisation is the reaction of growth around the world, which is influenced highly and shaped by technological changes. 

Further analysed through the general empowerment of Globalisation, can be evident in the ways in which countries adopt and adapt together. ‘Globalisation creates a commonality between different countries and societies in ways that develop global processes’ (Nederveen Pieterse, 2004, pg 7-21).  

This term can be further evaluated through the ways in which slavery was eliminated within the earlier eras mirrored within today’s society, is that of Globalisation taking its toll on gay marriages, making it legal in some states.

This is a great example showing how the influence of Globalisation has created a ripple effect within multiple countries to accept and acknowledge the interconnectedness of each other regarding to making gay marriages legal.

According to Nederveen Pieterse (2004) we must never assume that a particular phase has never happened before rather that it differs in specific ways and adapts to the current period. 

Globalisation will forever have an evolving meaning that will continue to develop as the years go on, but what will continue to stay the same is the concept of creating on single, social space that is Globalisation.



                                  



References: 
Nederveen Peiterse, J 2004, 'Globalization: consensus and controversies', Globalization and culture: global melange, Rowan & Littlefield, Lanham, Md., pp7-21.